“Investigating the effect of perception andcustomer attitude towards smart voice assistant and their intention to use them”

Abstract

Objectives: The study aimed to look into how customers’ attitudes
and perceptions of smart voice assistants affect their intention to
utilize them. The goal of this study is to find out how consumers view
smart voice assistants and intend to use them.
Study Location: Cairo, Egypt
 Methodology: A questionnaire was given to a purposeful sample of
254 people in Cairo, Egypt, in 2024 in order to collect data. Using a likert
scale, the questionnaire asks about customers’ perceptions of smart
voice assistants (perceived enjoyment, perceived security, perceived value, and perceived convenience), attitudes toward smart voice assistants,
plans to use them, demographic information, and general knowledge
about them.
 Results: Reveal that the majority of the sample is females (63.7%) and
most fall within the 18-25 age brackets (68.3%). Additionally, over half
report an income of less than 5000 (53.9%) and are college students
(64.4%). In terms of smart voice assistants, 94.4% are aware of them,
with 84.52% using them. The reliability analysis shows Cronbach’s alpha
values ranging between 0.8 and 0.9, indicating good internal consistency.
 Recommendations: ensuring the security of a smart voice assistant is
crucial to protect both user privacy and prevent unauthorized access to
sensitive information. Here are some recommendations for improving
the security of a smart voice assistant: Security is an ongoing process,
and it’s essential to stay vigilant and keep up with the latest security
practices and technologies to protect voice assistant systems effectively.
To encourage and motivate customers to interact with the smart voice
assistant on a frequent basis, incorporate gamification features and incentive programmers. Incentives, accolades, or accomplishments can
enhance the fun and engagement of interactions, which can result in a
more positive attitude towards technology