"Human Resource Management in the Age of Artificial Intelligence (Opportunities and Challenges)"

Abstract

Purpose- This research aims to identify the challenges and opportunities that arise along
with the use of AI technology in the context of human resource management, in the era of
digital transformation, and the increasing use of AI to increase the efficiency and effectiveness
of human resource management.
 Design/methodology/approach- This research uses a qualitative inductive approach
with descriptive methods. The research results show that the use of AI technology in
human resource management achieves many opportunities, including influencing the
efficiency and effectiveness of workforce management in a distinctive way, enhancing talent
management and discovery processes, and contributing to the decision-making process
that adopts individual patterns and behaviors at work. It enables managers to determine job
performance and direct training and development plans.
 Findings –The implementation of AI in recruitment processes, performance management,
and employee skill development can also increase productivity and provide in-depth data
analysis. However, the research also identified several challenges, including the impact on
jobs with lower job levels that require simple labor, resulting in lower levels of job belonging
and job security, increased equipment maintenance costs, and the need for highly qualified
professionals. Therefore, the research findings highlight the need for a comprehensive
approach to addressing these challenges and turning them into opportunities, including
employee engagement, investment in training, and collaboration with educational institutions
to achieve competitive human resource management in the age of AI technology.